As Winter Storm Juno tore into the Northeast and Mid-Atlantic states, many people kept track of it on Twitter. Hashtags like #juno2015 and #blizzardof2015 sprung up, allowing people to easily search for storm-related updates.
Businesses also took the opportunity to reach out to Twitter followers and a wider pool of potential customers through real-time marketing. The following are a few examples:
- Self Magazine shared this tweet about slow-cooker recipes, which they addressed to people “holed up in the next few days.”
- Petco tweeted this advice on keeping pets safe during the storm.
- Ben & Jerry’s shared well-wishes and a cute image of their ice cream arranged in snowflake formation.