Tag Archive: real-time marketing

Real-Time Marketing Example: Tweeting Winter Storm Juno

As Winter Storm Juno tore into the Northeast and Mid-Atlantic states, many people kept track of it on Twitter. Hashtags like #juno2015 and #blizzardof2015 sprung up, allowing people to easily search for storm-related updates.

Businesses also took the opportunity to reach out to Twitter followers and a wider pool of potential customers through real-time marketing. The following are a few examples:

  • Self Magazine shared this tweet about slow-cooker recipes, which they addressed to people “holed up in the next few days.”
  • Petco tweeted this advice on keeping pets safe during the storm.
  • Ben & Jerry’s shared well-wishes and a cute image of their ice cream arranged in snowflake formation.

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