Tag Archive: blog posts

11 types of blog posts for financial professionals

Accountants, financial planners, investment advisers, and other financial professionals use their blogs to engage with clients and demonstrate their knowledge and skills.

As a financial professional, what should you post about? Which topics will attract more web traffic and convince people you’re worth hiring? Popular types of blog posts for financial professionals include the following:

(more…)

11 Types of Blog Posts for IT Companies

If your company provides IT support or managed services, what kinds of posts are you sharing on your blog?

Writing blog posts for IT companies

Use your blog to give clients a better idea of what you do. Demonstrate your expertise, and show them that you’re responsive to their needs and concerns.

The following are 11 types of blog posts for IT companies. They can serve as a springboard for hundreds of different posts.

1) Cyber security discussions and alerts

Unfortunately, data breaches are always in the news. There’s no shortage of topics for this type of post. Write about malware, phishing, and other threats. Point out vulnerabilities in hardware and software. Discuss various challenges, such as keeping a mobile workforce secure. To keep your tone from becoming too gloomy, offer solutions. Write about occasions where a cyber attack was blocked or contained.

2) Explaining your services

Clients may not understand what you’re offering and why it’s important. Describe the benefits of round-the-clock network monitoring. Explain why you recommend cloud-based data backup solutions. Give examples of how your managed services help companies reach and surpass their business goals. Write up a case study to illustrate your points.

3) Concerns specific to different industries

Healthcare companies and providers want to hear about how you’ll help them comply with HIPAA regulations and protect patient data. Manufacturers want to know how you’ll help them with software for industrial machinery. A variety of businesses are interested in ways to share files securely. These kinds of posts help demonstrate to clients that you’re sensitive to their business needs. As an IT company, you’re their partner and supporter. You understand their priorities.

4) Hardware and software recommendations

Maybe you endorse Microsoft Office 365 and specialize in working with it. Discuss its benefits, and post updates about new features. Other examples include cloud computing solutions, VoIP solutions, data backup methods, and CRM software you support. Point out devices you think are beneficial, like a specific kind of wireless router. It’s also a good idea to post side-by-side comparisons. Inform your clients about their options in a fair-minded way.

5) Cool tech developments and future trends

3D printing, the Internet of Things, Big Data… discuss the promises, the hype, the real possibilities. And maybe how you’ll play a part in these new developments.

6) Practical advice

Seven Tips to Avoid Losing All of Your Data Forever. Three Key Ways to Minimize Downtime After an IT Disaster. Eight Qualities to Look for in a Cloud Services Provider. How to Migrate from Operating System X to Operating System Y without Losing Your Marbles (and Your Data).

7) Demystifying terminology

What’s the difference between recovery time objective (RTO) and recovery point objective (RPO)? Why are they important? Other terms include bandwidth, DDoS attacks, and RAM. In your posts, expand on the definitions with examples. Connect each term to the services you offer.

8) What a healthy system looks like

Don’t write only about devices crashing and software freezing. Paint a picture of a system performing well. Few unplanned outages, reliable high speed communications, data available only to authorized users. What kinds of services and solutions contribute to each part of this happy picture?

9) Plans and policies

For example, companies need a data backup and recovery plan, and cyber security policies that they’ll enact and enforce. Companies also need to maintain clear, thorough IT documentation. Discuss these issues in some of your posts.

10) Local area posts

If your company operates in a certain geographic region, include some content on your blog that mentions your local area. Your local SEO (search engine optimization) will improve, and you’ll rank higher in search engine results when people look for IT companies in your vicinity. Write about any local events you’ve participated in, such as fundraisers, community fairs, codeathons, and research and educational initiatives. Discuss issues from relevant local news, such as a nearby hospital getting hit with ransomware.

11) Awards and achievements

Offer proof of how wonderful you are (without sounding insufferable). Mention awards you’ve received, events you’ve sponsored, and conferences where your employees have been asked to speak. Describe important projects you’ve completed. From time to time, post excerpts from a positive review or testimonial.

Your blog is an excellent opportunity to improve your credibility. You’ll highlight not only your technical skills and strategic thinking, but also your ability to communicate clearly – a quality your clients value.

Having written extensively for IT professionals, I’m familiar with the kind of content that attracts interest. Don’t hesitate to contact me for assistance with your blog posts and other website content.

– Hila

(Image source: Pexels.)

Four Ways to Make the Most of Small Business Saturday

Small Business Saturday is coming up in less than two weeks. Scheduled for November 28th, it’s part of the nation-wide shopping spree that extends from Black Friday on the 27th to Cyber Monday on the 30th.

Big party

The Boston Globe reports that in 2014, people spent an estimated $14.3 billion across the U.S. during Small Business Saturday. For many small business owners, the event is a chance to stand out, enjoy a spike in sales, and connect with new customers and the local community.

How can you make the most of Small Business Saturday?

(more…)

7 Awesome Holiday Season Business Blog Posts

When planning your marketing campaign for the holiday season, don’t neglect blogging. Holiday season business blog posts can drive more traffic to your site at a critical time of the year. They’re easily shared on social media, and they give you opportunities to showcase the best qualities of your business.

P1030773

A useful, engaging blog post can keep people from quickly hitting the back button when they arrive at your business website; you’ll increase the chances that site visitors will stick around and become customers.

What should you blog about during the holiday season? Although the details will vary depending on the nature of your business and its personality, you can work off of certain types of blog posts as templates or starting points.

The following are 7 types of holiday season business blog posts you should consider using.

(more…)

11 types of blog posts for doctors

Maintaining a blog for your medical practice is an excellent way to promote yourself, connect with patients, and further establish your authority. It will also give you more content to share on social media (Referral MD has an excellent post here about the impact of social media on health care.)

When it comes to blog posts for doctors, what topics can work well? From my extensive experience providing posts for medical blogs, I recommend the following 11 types:

Doctors stethoscope 2

(more…)

11 kinds of blog posts for lawyers

Maintaining a blog is an excellent way for lawyers to attract clients. As discussed in a November 2013 article from the National Law Review, online content can play a key role in legal marketing. Blog posts can generate leads for your firm and help establish you as an expert in your practice areas.

P1020781

What could you publish to your firm’s website? The following are 11 kinds of blog posts for lawyers:

1) Legal changes in your practice area
If a law has recently been passed or modified at any level of government, and it involves your practice area, you could discuss it in a post. How would it affect your clients? What complexities do they need to understand? You may also want to make the bolder move of taking a stand on this new legislation, pointing out its potential weaknesses or strengths.

2) Existing laws in your practice area
Go over statutes that frequently confuse people. Discuss laws or regulations they may not know about. Point out any penalties they should be aware of.

(more…)

Is your business too boring to write about?

Young scholar (boredom)

If you’re starting up a blog for your business, you may be second-guessing yourself and wondering if your products or services are too uninteresting to write about. They may be useful, even necessary, but would people want to read anything about them? How could you ever compete for attention with posts on celebrity scandals, political ruin, or best-selling erotica?

Your posts couldn’t really compete, no.  But they wouldn’t have to.  And the writing could still grab people’s attention.

(more…)