Tag Archive: authenticity

How good writers strengthen your authentic voice

authenticwriting

Recent articles on Internet marketing have emphasized authenticity: “being yourself,” communicating in an unforced way, connecting with people, and avoiding slick campaigns that show that you don’t know yourself or your customers. One article from Business 2 Community mentions the following:

Authenticity is Forbes’ number 1 trend that marketers should budget for in 2015… Authenticity is built on honesty (sincerity), quality (brand reputation), and history (your story through your voice).

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