Are you aspiring to be more customer-centric? Could the way your business communicates be holding you back?
A recent article from Business2Community points out that while many businesses want to strive for a more customer-focused approach, many fall short.
The article then shares five shortcomings that make businesses less customer-centric. At least one of the problems involves poor communication:
When you pay attention to how the organization speaks you realize that the terminology and language requires translation for company outsiders.
Are customers engaged with the written materials on your website, blog, brochures, emails, newsletters, white papers and other communications? Or do they have difficulty understanding what you do and what you can offer them?
Professional writing assistance is one way to help your business become more customer-centric.