You want to add fresh content to your website, but you think you’ve run out of ideas. No worries – just work off of your site’s existing content. Revisiting and repackaging older content is a key strategy for coming up with new website material.
What are seven tips for revisiting and repackaging older content?
1) Update your content for the current year
New developments in fashion, technology, popular activities and other trends can inspire timely updates on content you’ve already shared. For example, if you previously wrote about winter health scares, revisit the topic with fresh suggestions (maybe a new virus has recently emerged, or an improved hand sanitizer).
2) Write a “Where am I now?” (or “Where are they now?”) piece
In past website posts, you talked about a business venture or personal project. How have they panned out? Any updates to share? Tell us what worked (or didn’t work) and what you’ve learned. Similarly, if you wrote about other people and their activities, share significant new developments about them.
3) Agree or disagree with your past self
You stated an opinion, made a prediction, or promoted a product. Have your thoughts changed since? Is there new evidence corroborating or undermining your initial stance? Even if you haven’t changed your mind, you can still write from an opposing point of view to further develop your thinking and get a discussion going among your site visitors.
4) Reformat your initial piece
Let’s say you wrote a first-person narrative about the time you struggled with a difficult co-worker at your company. You can now use that content as a basis for a list of tips on dealing with difficult co-workers. Reformatting can also involve new media, such as a video log or an infographic – whatever happens to fit well with the topic.
5) Group related content together
You can put together a master list or master post of older content (e.g. a high-quality compilation of previous posts you’ve written about making money through mutual funds). This can serve as a useful resource and direct visitors to some of your best older content. A master post will also make it easier for you to step back and evaluate the bigger picture about a given topic.
6) Respond to past comments
If people have commented on your past content or shared it on their own sites, you can reply to them. Find a stand-out comment and build new content around it.
7) Get more specific
Elaborate on older content. For example, if you came up with a list of seven suggestions on a given topic, write a follow-up post where you develop one of those suggestions in greater depth.
If you think you have nothing new to say on your site, look through what you already have and mine it for memorable new content. Revisiting and repackaging older content doesn’t have to result in stale material.
[Image credit: Smithsonian Institution, no known copyright restrictions; image links to source.]