A well-written press release is a powerful tool for publicity and marketing. When you write a press release, you direct positive attention to you and you company, enhance your reputation and stay in people’s minds.
But what should you write a press release about? Use the following list for inspiration:
1) Awards, honors and other special achievements
You’ve recently won a professional award, or your company has received a special honor or recognition – for innovation, creativity, business growth or philanthropy. Maybe you’ve met or surpassed an important goal, recovered expertly from a major crisis, or successfully completed a notable project.
2) Products or services
Announce a new product or service, discussing it in greater depth than you could in an ad or a brief commercial. Highlight its features and benefits, drum up enthusiasm for it, and mention any impressive endorsements you’ve received.
3) Your website
A brand new or revamped business website is worth announcing. One press release I wrote focused on a business website that had become more customer-friendly. The press release described all the improved ways to search for products and find out more about them. It shared a link to the site and enticed people to visit and shop.
4) Research findings
Your company has conducted important research. Share your findings with the public. Mention if you’ve written them up in a white paper, trade journal or any other publication.
5) New business ventures or arrangements
Your company is merging with another company in some way. Or maybe you’re collaborating or partnering with other businesses on a temporary basis – for example, to offer a special, limited-time package deal for a group of products.
6) Noteworthy publications
Books, feature articles, industry reports, research papers – any publication that demonstrates your expertise, influence and creativity.
7) Special events and notable speeches
Whether you’re hosting, sponsoring or attending an event, write a press release highlighting its importance. Events include conferences, galas, community fairs, fundraisers and trade shows. A press release can also focus on a speech you’ve been invited to give (to great acclaim). Discuss the content of the speech, especially if the venue is prestigious or if the speech deals with a significant issue; maybe it inspires people, discusses a new trend that will change your field, or lays out a compelling big picture idea. A press release about a speech is one of many ways to cement your reputation as a thought leader.
8) New hires and recent promotions
Write about people who have assumed senior or leadership positions in your company. Discuss their achievements and what they aim to accomplish.
9) Charitable efforts
You’ve recently raised money for a worthy cause or participated in a volunteer effort, such as a cleanup after a major storm or a campaign to end hunger in your community.
10) Employment or internship information
Use your press release to advertise exciting new positions and other opportunities at your company. Emphasize the benefits people get from working with you and the qualities you’re looking for.
Don’t waste an opportunity to write a press release about your company. You deserve recognition for your accomplishments and publicity for your business. Contact me for assistance with writing a compelling press release.